Brown’s vision was to have this open plan office with information displayed on huge monitors around the room and everybody in the loop, just like that old WW2 war room.
The most dominating display was a red neon sign showing the number 97.7. Brown said that was CFI’s on-time delivery performance. On-time meant the truck could be there two hours early. Not more. And never late. “And it’s not good enough,” he said.
That was probably 20 years ago that and Bruce Stockton was the maintenance director. He did the industry’s best job of keeping CFI’s all-Kenworth fleet on the ready line every day. It was an outstanding example of a team, led by a visionary leader with great people working together to achieve an outstanding performance.
But truck reliability has moved on a pace, and shipper and receiver expectations – and industry performance – has moved on too. Heartland Express has been awarded “Carrier of the Year” by FedEx Express for a 99.96% on-time performance.
Michael Gerdin is the son of company founder Russ Gerdin who died in 2011. I was also privileged to have known him and on one occasion spent a week traveling Europe with Freightliner and a group of trucking executives that included Russ.
He oversaw the growth of Heartland Express from a company with four employees and 16 trucks in 1978 to one of the top truckload carriers in the United States. The company’s revenue had grown from $21.6 million in 1986, when it went public, to $736.3 million in 2015.
The son of a truck driver, Russ Gerdin had more than a dozen years of experience working for his father’s company and then owning or co-owning several other companies. He bought Scott’s Transportation in 1978 and renamed it Heartland Express.
Back to CFI
CFI was founded in 1951 with one tractor and two trailers. Its first year revenue was just $12,000. The company was acquired by Con-way Express in 2007 for $750 million and Glenn Brown retired to his ranch to raise prize-winning cattle. He’s now back in trucking as a director at Swift, the nation’s biggest truckload carrier. Bruce Stockton has fetched up as VP maintenance at XPO Logistics – a company that is going places and is well worth watching.
CFI is now operated as Con-way Truckload.
Heartland is still the industry’s top performer. And according to its 2015 earnings statement, it had a truly outstanding operating ratio of 84.2%.